on the rise worldwide
The organic market is growing incredibly fast: it has increased six fold since 1999 to reach $87,3Mds in 2015 and nearly 9 out of 10 of global consumption of organic products is in North America and Europe.
Organic has a positive image in the consumer’s mind: indeed, 33% of consumers worldwide rate the organic attribute as an important criterion in purchasing decisions. This growth is explained by an increasing demand for naturalness and transparency. Consumers want to understand what ends up in their plate.
To meet consumers expectations, food industrials have already started to adapt their production processes and ingredient sourcing to develop the offer of organic products. Organic certifications are qualified independently by authorized organizations following a strict regulation.