Chicken is the most commonly accepted meat amongst consumers. Indeed, due to religious reasons, pork and beef are not eaten everywhere. Therefore, chicken is a preferred option for companies willing to export their food products.
In the Asia Pacific region, on average, 26% of consumers eat meat and poultry products 2 to 3 times a week. When asked what could be improved, 41% of Asian consumers mention taste.¹ Therefore, if food manufacturers are willing to make their food products unique – so that consumers crave for more – their focus should be taste.
Amongst the chicken-flavored products launched in 2023 and 2024, majority comes from ready meals (including instant noodles), followed by snacks and sauces & seasonings. Below, our experts explain how fermentation-based ingredient solutions can help food manufacturers to overcome their formulation challenges.
Yeast extract is a fermentation-based ingredient coming from fresh yeast. It naturally contains a complex composition of peptides and amino acids, bringing specific notes, including umami. Therefore, even though it is fully vegan, it can replicate authentic tastes such as chicken. It can be used in a wide range of food applications, such as sauces, snack seasonings, ready meals, plant-based meats…
At Biospringer, we know that chicken taste is really appreciated by consumers worldwide. That is why we developed recipes to showcase the potential of yeast extract in chicken flavor products.
In 2024, the Asian market value of meat substitutes represented 1,3 Billion USD. Between 2023 and 2024, the market grew by 8.1% in Asia.²
With this trend, our experts know that food professionals are still looking for the perfect solution to create a unique, vegan chicken taste in their formulations. From what we have seen on the market, there are two types of consumers. The first type is willing to adopt meat-elimination diets or shifting to a flexitarian lifestyle, but they are not ready to compromise on taste. They seek products that replicate the similar flavor and experience as meat. The second type of consumer has adventurous palates and eager to explore new and innovative flavors. Today, the biggest part of consumers seems to be in the first category.
In order to support the needs of the market for authentic vegan chicken taste, Biospringer has created a dedicated range of yeast extracts to replicate meaty tastes. This range is called Springer® Signature.
533 new meat substitutes products were launched in Asia in 2023,
which represents a growth of 12% compared to 2022.³
If you wish to learn more about our solutions,
Ming Pei Yeo,
Biospringer Asia Pacific
Culinary Center Assistant Manager
Recently, our Asian Culinary Center based in Singapore developed recipes to showcase the potential of our Springer® Signature in concrete recipes. Here is an example:
“In Italian white sauce, yeast extract contributes to chicken meaty profile, amplifies savoriness and improves overall flavor depth. It also helps to reduce salt and provides a clean label solution as it is preservative-free.” explains Ming Pei Yeo.
As an ingredient coming from fermentation, Biospringer’s yeast extracts are vegan-certified. It is a microorganism coming from fresh yeast, found in nature.
Taste is at the heart of Biospringer’s profession. When purchasing a food product, consumers always have the taste in mind, and it is not about to change. Indeed, while 32% of global consumers mentioned taste as an important attribute when purchasing food and drink in 2023, they became 42% in 2024.⁴
Since the improvement of taste is high on the list for consumers, food manufacturers have to seek for a natural solution to create a memorable chicken taste to make consumers crave for more, while being respectful of their expectations regarding healthiness.
Aware of these challenges, Biospringer technical experts in the Asia Pacific created 5 recipes to showcase the potential of yeast extract to create a unique chicken taste in a variety of food applications.
Fill in the form to discover these recipes →
1Innova – Consumer genius, data excluding China
2Innova – Market sizing, 2023-2024
3Innova – New products
⁴Innova Database, 2024