A growing health-consciousness
among consumers worldwide
Rapid urbanization and changing lifestyles are transforming dietary patterns. Nowadays, health and naturality are at the heart of consumers’ concerns and the growth of diet-linked health issues has led to a strong awareness of the consumers regarding their daily food consumption. To answer consumers’ food expectations, food manufacturers invest in developing healthier and nutritionally balanced products. Salt, fat, sugar reduction, and also protein and fibers enrichment are the major challenges the industry has to face.