Clean label

The rise of clean label
in consumer’s expectations

Today, consumers are more and more health-conscious and environment friendly: they are increasingly inquisitive about the natural origintraceability, and nutritional or sustainability impact of the food they buy and eat.

The expectation for transparency and simplicity explains the significant growth of the “free-from” claim.

 

→ 74% of US consumers want more transparency in food and drink ingredients,
→ 53% of Chinese people pay attention to additives and preservatives in food and drink labels
1/3 of Europeans are avoiding the the word “artificial” on a packaging.

 

This strong requirement for naturality and clarity is guiding this clean label and clear label trends, slowly becoming the industry standard.

Clean Label, moving beyond the ingredient list

organic yeast

Clean label is defined as a clear, understandable declaration for the consumer. Therefore, a product is considered as clean label when made of recognizable ingredients, without artificial additives. “Less is more” summarizes quite clearly the clean label concept.

 

However, understanding the ingredient list is not enough anymore.

 

Clean Label is evolving to Clear Label.

 

Customers expect more transparency on the origin and on the process, to be able to trust what they eat. Customers want to understand the impact that the product will have on their health but also on the environment.

Biospringer’s yeast extract, a clean label ingredient

Natural flavor ingredients like yeast extracts are great tools when food manufacturers seek to adopt a clean label product positioning.

 

Yeast extract is made out of yeast which is an ingredient that has been used for centuries by all civilizations to bake or to make wine. Produced by yeast fermentation, yeast extracts are natural flavor ingredients and are used in a large spectrum of food applications.

 

The natural origin of yeast extracts sets Biospringer solutions perfectly in line with the clean label trend. Its properties improve the overall taste of foods, and it is also an efficient ally to balance and preserve taste when reducing other components of a recipe such as salt, sugar or other undesirable ingredients.

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