{"id":51541,"date":"2025-12-17T13:17:32","date_gmt":"2025-12-17T18:17:32","guid":{"rendered":"https:\/\/biospringer.com\/?p=51541"},"modified":"2026-05-07T04:28:08","modified_gmt":"2026-05-07T08:28:08","slug":"new-brand-identity-and-innovative-solutions","status":"publish","type":"post","link":"https:\/\/biospringer.com\/en\/new-brand-identity-and-innovative-solutions\/","title":{"rendered":"Fi Europe 2025: New Brand Identity and Innovations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;&#8221;]<\/p>\n<p style=\"text-align: center;\"><span class=\"NormalTextRun SCXW155666337 BCX8\">Fi Europe 2025 was a landmark event for Biospringer by Lesaffre, where we not only\u00a0<\/span><span class=\"NormalTextRun SCXW155666337 BCX8\">showcased<\/span><span class=\"NormalTextRun SCXW155666337 BCX8\">\u00a0our latest innovations but also <strong>unveiled our new brand identity<\/strong>. This was a defining moment for us, symbolizing the next chapter in our journey as a leader in natural fermentation-based solutions.<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1765978652368{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #fdae00;\"><span style=\"font-size: 25px;\">Introducing Our New Brand Identity: The Food Lovers Mindset<\/span><\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<span class=\"TextRun SCXW67984304 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW67984304 BCX8\">At Biospringer by Lesaffre,<strong> food is more than just a product\u2014<\/strong><\/span><strong><span class=\"NormalTextRun SCXW67984304 BCX8\">it\u2019s<\/span><\/strong><span class=\"NormalTextRun SCXW67984304 BCX8\"><strong>\u00a0a passion<\/strong>. Our new brand identity reflects our <a href=\"https:\/\/biospringer.com\/en\/about-biospringer\/\"><strong>deep commitment to the food sector<\/strong><\/a> and the collective\u00a0<\/span><span class=\"NormalTextRun SCXW67984304 BCX8\">expertise<\/span><span class=\"NormalTextRun SCXW67984304 BCX8\">\u00a0we bring together. By unifying three legacy companies under the Biospringer by Lesaffre name,\u00a0<\/span><span class=\"NormalTextRun SCXW67984304 BCX8\">we\u2019re<\/span><span class=\"NormalTextRun SCXW67984304 BCX8\">\u00a0strengthening our ability to collaborate and innovate, while reinforcing our purpose: to <strong><span style=\"color: #720000;\">serve the food industry with <span class=\"NormalTextRun SCXW67984304 BCX8\">cutting-edge<\/span><span class=\"NormalTextRun SCXW67984304 BCX8\">, natural solutions.<\/span><\/span><\/strong><\/span><\/span><\/p>\n<p><span class=\"EOP SCXW67984304 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><span class=\"TextRun SCXW60211452 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><strong><span class=\"NormalTextRun SCXW60211452 BCX8\">Esther de Graaf-<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW60211452 BCX8\">Groenedijk<\/span><\/strong><span class=\"NormalTextRun SCXW60211452 BCX8\"><strong>, Director of the Food Business Line,<\/strong> shared her insights on the significance of this change:<\/span><\/span> <\/span><\/p>\n<p><span class=\"EOP SCXW67984304 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><strong><em><span class=\"EOP SCXW60211452 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><span style=\"color: #fdae00;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-51621 alignleft\" title=\"Esther de Graaf-Groenedijk, Director of the Food Business Line\" src=\"https:\/\/biospringer.com\/wp-content\/uploads\/2025\/12\/Untitled-design-37.png\" alt=\"Esther de Graaf-Groenedijk, Director of the Food Business Line\" width=\"147\" height=\"147\" \/><\/span><\/span><\/em><\/strong><\/span><\/p>\n<p><span class=\"EOP SCXW67984304 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><strong><em><span class=\"EOP SCXW60211452 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><span style=\"color: #fdae00;\">The big reveal is really about how we want to present ourselves to the market and to the broader food space. Our tagline, \u2018we are Food Lovers,\u2019 is truly about our passion for food. Food is not static, it is always in transition, in movement, in transformation. That is really what we want to express through our new logo.<\/span><\/span><\/em><\/strong><\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1765978768134{padding-top: 20px !important;}&#8221;]<span class=\"NormalTextRun SCXW171795667 BCX8\">Our rebranding marks more than just a visual transformation\u2014it encapsulates our philosophy. Food is dynamic, ever-changing, and full of\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW171795667 BCX8\">possibility<\/span><span class=\"NormalTextRun SCXW171795667 BCX8\">. <span class=\"TextRun SCXW30721871 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW30721871 BCX8\">This evolution also honors our rich heritage, as the merger of three renowned companies brings together decades of\u00a0<\/span><span class=\"NormalTextRun SCXW30721871 BCX8\">expertise<\/span><span class=\"NormalTextRun SCXW30721871 BCX8\">, innovation, and a shared vision for the future of food.<\/span><\/span><span class=\"EOP SCXW30721871 BCX8\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1765978572331{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1765978556260{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.foodingredientsfirst.com\/video\/esther-de-graaf-groenedijk-biospringer-lesaffre-savory-ingredients-biorigin-natural-savory-innovatio.html\" target=\"_blank\" data-hover-background-color=#720000 data-hover-border-color=#720000 data-hover-color=#FFFFFF class=\"qbutton  medium center default\" style=\"color: #FFFFFF; border-color: #FDAE00; border-radius: 35px;-moz-border-radius: 35px;-webkit-border-radius: 35px; background-color: #FDAE00;\">Discover Esther's interview at FIE<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1765979175180{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #fdae00;\"><span style=\"font-size: 25px;\">A Future Shaped by Natural Fermentation and Innovation<\/span><\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<span class=\"TextRun SCXW243875894 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW243875894 BCX8\">Fi Europe 2025 offered us a <strong>unique opportunity to emphasize our commitment to natural fermentation as a cornerstone for sustainable innovation in food manufacturing.<\/strong> As demand for clean\u00a0<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW243875894 BCX8\">label<\/span><span class=\"NormalTextRun SCXW243875894 BCX8\">\u00a0and responsible food continues to grow, we are at the forefront of developing solutions that meet these evolving needs.<\/span><\/span><\/p>\n<p><span class=\"EOP SCXW243875894 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><span class=\"TextRun SCXW80855572 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW80855572 BCX8\">Jatin Sharma, Global Head of Strategic Marketing at Biospringer by Lesaffre, highlighted the shift in consumer expectations:<\/span><\/span><span class=\"EOP SCXW80855572 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/span><\/p>\n<p><em><strong><span style=\"color: #fdae00;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-51581 alignleft\" src=\"https:\/\/biospringer.com\/wp-content\/uploads\/2025\/12\/Untitled-design-36.png\" alt=\"Jatin Sharma Head of Strategic Marketing at Biospringer by Lesaffre\" width=\"157\" height=\"157\" \/>\u201cFood today is not only about nourishment; it is about joy, emotion, and meaning and manufacturers are looking for partners who can help them deliver experiences that truly resonate with consumers.\u201d<\/span><\/strong><\/em>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1765994575872{padding-top: 10px !important;}&#8221;]<span class=\"TextRun SCXW98567992 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW98567992 BCX8\">To meet these changing demands, we focus on creating solutions that balance taste, naturality, and responsible innovation. Our investment in research, sensory\u00a0<\/span><span class=\"NormalTextRun SCXW98567992 BCX8\">expertise<\/span><span class=\"NormalTextRun SCXW98567992 BCX8\">, and product development ensures that we continue to deliver value to our customers in a rapidly transforming market.<\/span><\/span><span class=\"EOP SCXW98567992 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1765978572331{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1765978556260{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<a  itemprop=\"url\" href=\"https:\/\/www.foodingredientsfirst.com\/news\/fi-europe-biospringer-yeast-innovation.html\" target=\"_blank\" data-hover-background-color=#720000 data-hover-border-color=#720000 data-hover-color=#FFFFFF class=\"qbutton  medium center default\" style=\"color: #FFFFFF; border-color: #FDAE00; border-radius: 35px;-moz-border-radius: 35px;-webkit-border-radius: 35px; background-color: #FDAE00;\">Discover Jatin's interview at FIE<\/a>[\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1765979192131{padding-top: 30px !important;padding-bottom: 10px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><strong><span style=\"color: #fdae00;\"><span style=\"font-size: 25px;\">Introducing Springer Signature Seafood 101: A Natural, Sustainable Solution\u00a0<\/span><\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<span class=\"TextRun SCXW82123739 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82123739 BCX8\">A key highlight of our participation at Fi Europe was the introduction of Springer Signature Seafood 101, a<\/span><\/span><span class=\"TextRun SCXW82123739 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW82123739 BCX8\"> revolutionary ingredient developed through natural fermentation. As seafood products become more popular, food manufacturers are challenged to replicate and improve the authentic taste and aroma of seafood\u2014without relying on marine resources.<\/span><\/span><\/p>\n<p><span class=\"EOP SCXW82123739 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"><span class=\"TextRun SCXW111001470 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW111001470 BCX8\">Jatin Sharma explains:<\/span><\/span><em><strong><span class=\"EOP SCXW111001470 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <span style=\"color: #720000;\">\u201cDeveloped through natural fermentation, Springer Signature SF 101 delivers the authentic taste and aroma of fish and seafood without taking anything from the ocean.\u201d\u00a0<\/span><\/span><\/strong><\/em><\/span><\/p>\n<p><span class=\"TextRun SCXW244116101 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW244116101 BCX8\">This product is a perfect example of how we are using fermentation to reduce dependency on natural resources, create cleaner labels, and elevate the sensory experience in plant-based and hybrid food applications.<\/span><\/span><span class=\"EOP SCXW244116101 BCX8\" data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column][vc_column_text css=&#8221;.vc_custom_1765994252422{padding-top: 30px !important;padding-bottom: 20px !important;}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"color: #fdae00;\"><span style=\"font-size: 25px;\">Looking Ahead: A New Chapter of collaboration for Biospringer by Lesaffre\u00a0<\/span><\/span><\/strong><\/h2>\n<p>[\/vc_column_text][vc_single_image image=&#8221;51588&#8243; img_size=&#8221;large&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1765993952608{padding-top: 10px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1765993957367{padding-top: 10px !important;}&#8221;][vc_column_text css=&#8221;.vc_custom_1765993961836{padding-top: 10px !important;}&#8221;]<span data-contrast=\"auto\">At Biospringer by Lesaffre,\u00a0<\/span><b><span data-contrast=\"auto\">collaboration lies at the heart of our business<\/span><\/b><span data-contrast=\"auto\">. We believe that the best solutions come from working closely with our customers and partners. By listening to their needs, understanding their challenges, and co-designing innovative solutions, we are helping to shape the future of food.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Fi Europe 2025 reaffirmed our belief that\u00a0<\/span><b><span data-contrast=\"auto\">true innovation thrives through partnership.<\/span><\/b><span data-contrast=\"auto\">\u00a0The future of food is not something we can achieve alone\u2014it will be shaped by the collaborative efforts of like-minded companies, researchers, and industry experts.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With our refreshed brand identity and strengthened commitment to natural fermentation,<\/span><b><span data-contrast=\"auto\">\u00a0we are ready to support our customers in crafting the next generation of food experiences.<\/span><\/b><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We are thrilled to continue this journey with our partners and collaborators and look forward to making a lasting impact on the food industry together.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To learn more about our innovations and how we are helping shape the future of food, stay connected with us and explore our latest product offerings. Together, we can create a more sustainable, flavorful, and exciting food future.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;center&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1765978572331{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;][vc_column css=&#8221;.vc_custom_1765978556260{padding-top: 20px !important;padding-bottom: 20px !important;}&#8221;]<a  itemprop=\"url\" href=\"https:\/\/biospringer.com\/en\/contact\/\" target=\"_blank\" data-hover-background-color=#720000 data-hover-border-color=#720000 data-hover-color=#FFFFFF class=\"qbutton  medium center default\" style=\"color: #FFFFFF; border-color: #FDAE00; border-radius: 35px;-moz-border-radius: 35px;-webkit-border-radius: 35px; background-color: #FDAE00;\">Contact us<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Fi Europe 2025 was a landmark event for Biospringer by Lesaffre, where we not only\u00a0showcased\u00a0our latest innovations but also unveiled our new brand identity. <\/p>\n","protected":false},"author":17,"featured_media":51613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","inline_featured_image":false,"footnotes":""},"categories":[7338],"tags":[],"class_list":["post-51541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fi Europe 2025: New Brand Identity and Innovations<\/title>\n<meta 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