{"id":37361,"date":"2022-04-25T04:53:34","date_gmt":"2022-04-25T08:53:34","guid":{"rendered":"https:\/\/biospringer.com\/?p=37361"},"modified":"2024-12-17T09:41:29","modified_gmt":"2024-12-17T14:41:29","slug":"5-things-to-know-about-the-instant-noodles-market-in-asia-pacific","status":"publish","type":"post","link":"https:\/\/biospringer.com\/en\/5-things-to-know-about-the-instant-noodles-market-in-asia-pacific\/","title":{"rendered":"5 things to know about the instant noodles market"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; el_class=&#8221;noPadding&#8221; z_index=&#8221;&#8221;][vc_column][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_column_text]<\/p>\n<h4>Why instant noodles are popular\u00a0in Asia?<\/h4>\n<p>[\/vc_column_text][vc_column_text]Historically, instant noodles are a commodity food for developing countries. It is a very convenient food as it is a cheap alternative meal. Although consumers worry about instant noodles being unhealthy as it lacks nutrition and contains preservatives, but they are easily convinced by the wide range of tastes available. Among the most popular tastes in the region, we have mi goreng original flavor, mi goreng barbecue chicken instant noodles, Chapagetti Chajang Noodle and Shin Noodle Ramyun. Among the new growing flavors, we can find instant noodles containing herbs, soy sauce or even seafood, that has always been an important segment in the region.[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_column_text]<\/p>\n<h4>APAC\u2019s new product launches\u2019 main claims<\/h4>\n<p>[\/vc_column_text][vc_column_text]According to a Mintel survey from 2021,\u00a0<strong>Japan has the highest new product launch<\/strong>, followed by Malaysia and South Korea. The top claims among those new product launches are\u00a0<strong>the convenience of instant noodles<\/strong>. That is to say, the average time spent to prepare the meal, which needs to be as quick as possible. Then,\u00a0<strong>consumers want it to be Halal, even more, without animal products if possible<\/strong>. And finally, they are very sensitive to\u00a0<strong>ethically produced ingredients for environment concerns<\/strong>. Over the past few years, there are other emerging positionings such as high fiber, high protein, vegan or even low fat.[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_column_text]<\/p>\n<h4>The premiumization trend<\/h4>\n<p>[\/vc_column_text][vc_column_text]One main trend regarding instant noodles in the premiumization.\u00a0<strong>Premiumization is consumers\u2019 wish for healthier food.<\/strong>\u00a0In other words, they are looking for\u00a0<strong>more natural ingredients.<\/strong>\u00a0To meet consumers\u2019 expectations, some companies decided to go for naturalness in instant noodles with no artificial colorings, flavorings and more. In fact, there were also other companies fortifying the instant noodles with vitamins or minerals to make them nutritious. Most recently, manufacturers were replacing flour by wholegrain for the noodles to claim it as a healthier formulation.[\/vc_column_text][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_column_text]If we had to summarize consumers expectations in one concept, it would be \u201cclean label\u201d. The perfect ingredients that food manufacturers are looking for are tasty, natural, healthy and animal-free.[\/vc_column_text][\/vc_column][vc_column][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_separator type=&#8221;normal&#8221; color=&#8221;#ffffff&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\">If you wish to obtain some key market data for instant noodles in Asia Pacific,<\/p>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><strong>Download our infographic below :<\/strong><\/p>\n<p>[\/vc_column_text][vc_raw_html]JTNDZm9ybSUyMGlkJTNEJTIyZm9zcy02MzZkMGYzYWQ1OWNiYzVmMTUxZGFhOWYlMjIlM0UlM0MlMkZmb3JtJTNFJTNDc2NyaXB0JTIwYXN5bmMlMjBzcmMlM0QlMjdodHRwcyUzQSUyRiUyRmFwaS5wbGV6aS5jbyUyRmFwaSUyRnYxJTJGd2ViX2Zvcm1zJTJGc2NyaXB0cyUzRnRlbmFudF9pZCUzRDVlMjFkZjc0ZTMxN2E3NDViMmFhZjc5NCUyNmZvcm1faWQlM0Q2MWU5M2QzY2Q1OWNiYzc4YjQyMjdmMWMlMjZmb3JtX3ZlcnNpb24lM0QzJTI2Y29udGVudF93ZWJfZm9ybV9pZCUzRDYzNmQwZjNhZDU5Y2JjNWYxNTFkYWE5ZiUyNyUzRSUzQyUyRnNjcmlwdCUzRQ==[\/vc_raw_html][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>With more than 100 billion servings consumed annually, instant noodles\u2019 demand is growing every year. Discover the 5 things you need to know about this market. <\/p>\n","protected":false},"author":17,"featured_media":37563,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-37361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-salt-reduction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 things to know about the instant noodles market<\/title>\n<meta name=\"description\" content=\"With more than 100 billion servings consumed annually, instant noodles\u2019 demand is growing. 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